Recently, the State Administration for Industry and Commerce has promulgated the Administrative Provisions on Advertising Registration (Draft for Comment) to solicit public comments. The period for feedback will end on July 31, 2015.
The Draft for Comment provides that broadcasting stations, television stations, and newspaper and periodical publishers engaged in advertising business shall handle advertising registration formalities in local industrial and commercial administration authorities above the county level. The Advertising Registration Certificate is the legal document for advertising units to engage in advertising activities. A corporate media unit only needs to obtain one Advertising Registration Certificate. At the same time, the Draft for Comment explicitly states the application, modification and cancellation procedures of the Advertising Registration Certificate. The Draft for Comment emphasizes that the industrial and commercial administration authorities may cancel any Advertising Registration Certificate that is acquired through submitting false documents or other fraudulent means and accordingly impose an penalty amounting to more than CNY10,000 and less than CNY30,000.