The Circular calls for quicker advance in the "law-based internet administration", "internet-based internet administration", "credit-based internet administration" and "synergetic internet administration", for the investigation and handling of false and illegal advertising in accordance with the law, and for effective supervision over internet advertising. The Circular specifies that all local industrial and commercial administration departments and market supervision departments shall perform their supervision duties according to their statutory authorities and procedures and strictly abide by case-handling procedures, so as to ensure clear facts, irrefutable evidence, correct determination of nature, appropriate handling, and lawful procedures; with respect to false or illegal advertising, in addition to strict punishment in accordance with the law, warning, regulatory talks or other means shall also be adopted for criticism and education, and it is strictly forbidden to handle a case by giving punishment in lieu of administration or by merely imposing punishment.